Beer Punch

http://adsoftheworld.com/media/ambient/bernard_brewery_beer_mug?size=_original


The advertisement is a picture of a man holding a mug full of beer. There is a picture of a woman's face where the handle is. The advertisement uses a clever way to share their message that when someone loses control of their drinking, it may lead to abuse. The creator of this advertisement used all of the space that was given and covered it with graphics and left no white space. The add states that most beer consumed in Europe is by Czech Republic men. This causes them to go home and be aggressive towards their families.


I believe this is a very persuasive add because the mug causes people to look at what might happen if they drink too much. They might have a beer too many and go home and take all their aggression out on their loved ones waiting for them. Too many people are victims of abuse that was caused from too much drinking. I think every bar should have to have mugs like these and ones that prevent drunk driving.